Kitchen and door mats are practical, high-turnover categories that almost every household buys and replaces. Anti-fatigue kitchen mats have grown fast on the comfort story, while washable and personalised entrance mats are e-commerce staples. For retailers and online sellers, they pair naturally with bath mats to build a complete "functional mats" range from one supplier. This guide covers the types, sizes, the slip-resistance that matters, pricing, and custom options when you source them wholesale from a Chinese factory.
Why buy factory-direct: cutting out the distributor typically saves 40-60%, and a factory can make your exact size (including long runners), foam thickness, print, and private-label packaging — plus supply the slip-resistance and chemical test data retailers ask for.
These mats earn their place in a range for three reasons. They're problem-solvers — anti-fatigue mats relieve standing at the sink, entrance mats keep dirt out — which supports a clear value story and a higher price. They're repeat purchases that wear and get replaced. And they bundle with bath mats and kitchen rugs into coordinated sets that raise order value. They pair especially well with our bath mats range for a full functional-mats offer.
| Type | Key traits | Position |
|---|---|---|
| Anti-fatigue kitchen mat | Cushioned PVC/PU foam, relieves standing fatigue | Premium, growing |
| Cushioned printed runner | Long, decorative, easy-clean surface | Popular mid-range |
| Microfiber / chenille kitchen rug | Absorbent, washable, budget-friendly | Volume seller |
| Coir / rubber entrance mat | Scrapes dirt, durable, outdoor | Functional door |
| Washable low-profile door mat | Thin, machine-washable, indoor | E-commerce staple |
Most retailers carry a comfort mat for in front of the sink or stove and an entrance mat for the door. See our kitchen & door mats product page for the range we produce.
Kitchen: ~45×75 cm (18×30 in) comfort mat, 50×80 cm, and long runners of 45×150 cm (18×59 in) or 50×150 cm along a counter or sink.
Door / entrance: 40×60 cm (16×24 in), 45×75 cm (18×30 in), and 60×90 cm (24×36 in).
A comfort mat plus a matching runner, or a door mat in two or three sizes, covers most households and lets you sell coordinated sets that raise average order value.
Slip resistance is critical for kitchen and entrance mats — they sit in high-traffic, sometimes wet areas. Soft mats need a non-slip backing (latex, TPR, or PVC dots); anti-fatigue mats use a textured PVC or rubber base that grips.
On compliance: as textile and floor-covering products, mats sold in the US fall under general consumer-product safety rules and the small-rug flammability standard; in the EU they must meet REACH chemical limits and textile labeling. PVC and foam should be checked for regulated substances such as phthalates. Build slip-resistance and chemical test data into your checks — see our guide to carpet import compliance.
This is general sourcing guidance, not legal or safety-certification advice. Confirm the exact flammability, slip-resistance, and chemical requirements for your market and product with a qualified consultant or test lab.
FOB price tracks the type: printed microfiber kitchen rugs are the most affordable, cushioned anti-fatigue PVC/PU mats are mid-range (the foam core adds cost), and coir or heavy rubber entrance mats vary with weight. Factory-direct typically saves 40-60% versus a distributor.
Our MOQ starts at 50 pieces per design and size. Full OEM/ODM is available: custom sizes and shapes including long runners, your prints and colours, foam thickness and backing choice, coir/rubber entrance constructions, and private-label branding. Personalised and seasonal door mats (welcome, holiday, monogram) sell well online. We produce a pre-production sample for approval before bulk. For minimums and container economics, see our carpet MOQ guide; for the full custom scope, our OEM/ODM services.
Ready to build your mats range? Send your types, sizes, and quantities to request a factory-direct quote. New to importing? Start with our step-by-step guide to importing carpets from China. Selling on Amazon? See our Amazon FBA sourcing guide.
Most anti-fatigue kitchen mats use a foam core around 15-20 mm thick — enough to cushion standing without being a trip hazard at the edges. Thicker foam feels more comfortable but is bulkier to ship and can curl at the edges if the construction is poor, so a good bevelled edge matters. Specify the foam density and edge finish, and approve a sample by actually standing on it, since comfort is the whole selling point.
They serve different buyers, and many retailers stock both. Coir and rubber mats are rugged outdoor scrapers that handle mud and heavy use but aren't machine washable. Low-profile washable mats suit indoor use, tight door clearances, and shoppers who prioritise easy cleaning and printed designs. If you sell online, washable and personalised designs tend to move faster; for hardware and outdoor channels, coir and rubber are the staples.
Stock designs ship faster; custom-printed or OEM mats typically run about 25-40 days for production after sample approval, plus sea transit to your port. Custom tooling for a new runner size or a coir cut shape can add a little time. Plan seasonal door-mat ranges (holiday, welcome themes) well ahead so stock lands before the selling window.